How to Create a Clear, Confident Crisis Communications Plan in Just 7 Days

Don’t Let One Mistake Destroy Everything You’ve Built

(even if you’ve never dealt with the media or don’t know what to say)

“I had no idea what to say when the negative post went viral... I froze, panicked, and made it worse.” --Anonymous Client

The Proven Method That’s Helping Small Business Owners Go From “PR Panic” to Professional-Looking Responses in Just One Week

You’re Not Alone

Most small business owners never think about PR until it’s too late. One bad review, a customer complaint gone public, or a team misstep can spiral fast. It’s overwhelming, and no one teaches you how to handle it.

Before I developed this system for my clients, they felt like:

-They were one social media post away from losing everything

-They couldn’t explain what happened without sounding defensive

-They didn’t know what to say to staff, customers, or reporters

-They kept replaying what they should have said

-They hoped every day that this wouldn’t be the day something blew up

They tried everything so-called "experts" told them:

Google templates (totally generic, didn’t match their brand)

Hired a consultant (way out of their budget)

Waited to see what others did (by then, it was too late)

Said nothing at all (which looked worse)

Tried to wing it (and said the wrong thing)

And then... that. just made things worse.

Until They Found A Smarter Way...With My Guide

I compiled what actual crisis communication pros like me do — not just for big corporations, but for small business owners like you.

What they learned shocked them:

According to the Public Relations Society of America:

80% of small businesses don’t have any crisis communication plan

Most crises escalate not because of the event — but because of how it's communicated

Silence looks like guilt

You don’t have to say much — you just have to say the right thing fast

You need a system, not a script

A clear plan beats panic every time

But most alarming of all:

Most business owners make it worse by guessing.
My clients were doing all the wrong things — and didn’t even realize it.

Through using my strong background in crisis communications and consultation with:

Former crisis public relations executives

Journalists who cover business scandals

Brand managers and legal advisors

I built something just for small business owners.

Introducing "We've Got A Crisis...What's the Plan?"

The Crisis Communications Guide for Small Businesses:

By walking you step-by-step through how to prepare, what to say, and how to respond, my clients have:

Reclaimed control over the narrative

Protected their brand’s reputation

Avoided legal missteps

Rebuilt trust with customers

Reduced the anxiety they used to feel daily

After helping over 200 other small business owners get prepared and handle real situations, I turned it into a repeatable system anyone can use.

-Even if you’ve never spoken to the media.

-Even if you're a solopreneur with no team.

-Even if your budget is tight.

What Makes Some Businesses Survive

and Others Spiral?

It Comes Down to Four things

Awareness: Knowing what can go wrong — and what to watch for

(Most don’t see it coming until it’s too late)

Preparation: Having a plan that’s written, tested, and accessible

(Guessing leads to gaps — and mistakes)

Messaging: Saying the right thing clearly and calmly — fast

(Tone matters more than detail)

Follow-through: Closing the loop with your team, customers, and community

(Neglecting this step damages long-term trust)

You’ll Get Instant Access To:

The Full Crisis Communications Guide

for Small Businesses

"We've Got A Crisis...What's the Plan?"

What's included:

12 chapters covering everything from prevention to response to recovery

Templates, holding statements, sample messaging, media tips, checklists

Written for non-experts who need to act fast, smart, and professionally

🎁 Plus These 5 Action Packed Bonuses🎁

“The Media Message Map” – Know exactly what to say (and what not to)

“What To Post During a Crisis” – Social media dos and don’ts with examples

“The Vendor Notification Script Pack” – How to notify suppliers and partners

“Employee Talking Points Worksheet” – Get your staff aligned

“24-Hour Response Countdown” – A timed checklist for day-one disasters

Today: $7

BEFORE AND AFTER

The Difference You Can Expect

Before The Guide:

No plan, just panic

Generic statements that don’t fit your business

Fear of being misquoted or making it worse
Feeling alone when things go
wrong

Delay, confusion, regret

After The Guide:

A written plan you can trust

Templates that actually sound
like you

Confidence in your response

Tools to protect your brand,
staff, and business

Confident parenting decisions

Peace of mind

YOUR TRANSFORMATION PATH BEGINS HERE

You don’t have to be a PR pro. You just have to be prepared. While other business owners scramble, you’ll stay calm, clear, and confident — with your plan in hand.

What's In the Guide?

Component 1: Crisis Awareness Toolkit

Feel more in control — you’ll identify your top 3 crisis risks in under 30 minutes.

Rapid Risk Ranking Template

Crisis Type Scenarios

This Is Not a Crisis” Quick Test

Component 2: Crisis Plan Builder

Your step-by-step instructions to build a binder (or folder) that saves your sanity.

Plan Structure Worksheet

Contact Sheet Template

Statement Storage System

Component 3: Messaging Frameworks

Learn the formula behind “holding” statements and full response messages.

Fill-in-the-blank Holding Statement Templates

Sample Apologies + Accountability Lines

Messaging Matrix

Component 4: Response Execution Guide

What to do and say in the first 24 hours.

24-Hour Countdown Checklist

Emergency Decision Tree

Staff + Vendor Notification Scripts

Component 5: Recovery and Reflection

Debrief, improve, and rebuild trust.

Post-Crisis Messaging Templates

Trust Rebuilding Roadmap

Crisis Update Tracker

How to Create a Clear, Confident Crisis Communications Plan in Just 7 Days

Don’t Let One Mistake Destroy Everything You’ve Built

(even if you’ve never dealt with the media or don’t know what to say)

DISCLAIMER: Results will vary. This is not legal advice. Always consult legal or PR professionals for case-specific support.

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